Bidding strategies determine how much you pay for clicks, impressions, or conversions, so having the wrong one could be costly for your business. They affect how often your ads show up and how efficiently you spend your budget.

Our dynamic persona-based funnels capture specific types of claimants, ensuring that only the most qualified leads make it to your firm. We also use proprietary funnel nudges like exit-intent pop-ups, timers, and lead boosters to keep prospects engaged and increase conversions.

Understanding customer behavior is important because it helps businesses predict how people will react to new products, services, or marketing campaigns before they are released. A customer behavior model is a tool that businesses use to study these actions.