Top 14 Roofing Advertisement Ideas to Increase Leads and Sales
Is your business struggling to stand out in the competitive world of roofing? The best way to start out is by increasing your marketing efforts with thorough posts and a detailed content strategy. Once you’ve done that it becomes essential to grab the attention of casual web surfers in order to turn them into paying customers.
As a Roofing company, there are three main things that you need to focus on: being seen, getting people interested, and making sales. You can use online ads like pay-per-click (PPC) or social media. You can also try traditional methods like sending direct mail. The best results come from matching your plan to what local customers need.
Local SEO helps people in your area find you when they search for roofing businesses online. Partnering with other businesses to create a referral community with other tradesmen can also help you build trust and reach more potential customers. When you mix these strategies, you can grow your roofing business, get more leads, and make more sales over time.
Today, we will share 14 simple and effective advertising ideas to increase organic traffic for your roofing business. These tips can help your roofing company get more customers, earn more money, and beat the competition in your local area.
1. Optimize Your Website for Local SEO
The best place to start is with a simple, well-designed website that can help grow your roofing business. In order to get more local customers, your site needs to rank high in local searches to ensure that you’re not getting leads from outside of your service area. Start off by targeting easy keywords like “roof repair in [City]” on your pages, blog posts, and descriptions will ensure that your website is ranking higher.
Your next step is to add a testimonial section to your website, so that you have a place to collect your customer reviews and build trust with your customers. Other things to include on your website are a contact page with clear details like your phone number, address, and a big button that says “Call Now” or “Get a Free Quote.” Providing your customers with valuable content shows your authority in the field, start writing blogs about topics like “How to Protect Your Roof in Winter” or “Signs You Need a Roof Repair in [City].”
Make sure your website has been mobile optimized in order to allow all users to access your website, whether they’re on a desktop, tablet or mobile device. Many people use their phones to search for services. A mobile-friendly site should load fast, be easy to read, and have buttons like “Tap to Call.” Another helpful addition can be adding a map with your location, and service area so customers can easily determine if your services can benefit them.
By using simple keywords and making your website easy to use, you’ll be able to transform visitors into paying customers. Local SEO helps turn those visitors into real leads who are actively looking for roofing services. Keep your site simple and clear for the best results.
2. Leverage Google Ads for Immediate Visibility
Google Ads is one of the fastest ways to find customers who need roofing services right now. To find these customers, make sure to use high-intent keywords like “emergency roof repair near me” or “best roofing company” so your ads appear when people search for these terms. Implementing this helps you reach customers who are ready to hire roofing companies right now.
To make your ads more effective, consider using ad extensions. Adding information like your phone number makes it easier so people can call you directly. Make sure that you’re regularly highlighting benefits you offer like “24/7 Emergency Services” or “Free Estimates” to grab your potential customer’s attention.
If your ads aren’t working as quickly as you’d like, try testing different ad versions to see what works best. Try headlines like “Affordable Roof Repairs Near You” or “Top-Rated Roofing Company in [City].” This is called A/B testing, and is often used to figure out what ads your customers will respond best to. Writing descriptions that focus on solving problems, such as “Fast Roof Repairs for Storm Damage.” are another way to target your customer’s pain points.
Google Ads lets you set your budget and choose who sees your ads. You can target specific areas, times, or even devices. By fine-tuning your ads and focusing on the right audience, you’ll get more clicks, leads, and sales. Google Ads can help your roofing business stand out and find customers quickly.
3. Invest in Social Media Advertising
Creating accounts for your business on social media platforms like Facebook, Instagram, and LinkedIn is great tools to promote your roofing services. These platforms make it easy to find the right audience , quickly. Millions of people use social media daily, giving you the opportunity to reach homeowners who need roofing help right now.
The most important thing is to create ads that stand out from your competitors. Using before-and-after photos of your roofing work allows you to show the quality of work you provide. Keep your captions simple and engaging, customers are more likely to go to your website if they’re looking to learn more. Try lines like, “See the Difference a New Roof Can Make!” or “From Leaks to Perfection!” Make sure to only use clear, high-quality images that will grab attention and build trust with potential customers.
With tools like Facebook Ads Manager, you can target specific groups in your community. Focus on homeowners in certain ZIP codes, neighborhoods, or income levels. For example, aim at areas with older homes that may need repairs or replacement more often than newer neighborhoods. Schedule your ads to run during the busiest browsing times, like mornings or weekends.
Always include calls-to-action (CTAs) that are simple and clear in all of your posts. Examples include, “Get Your Free Roofing Estimate Today!” or “Call Us Now for Fast, Reliable Service.” Social media ads help you connect with the right people, show off your expertise, and turn viewers into customers organically.
4. Launch a Referral Program
A referral program is an easy way to grow your roofing business and build trust within your community. Happy customers are often willing to recommend you, and giving them a reward makes it even better. Offer things like discounts, gift cards, or cashback to encourage your current or past customers to refer their friends or family will benefit both of you.
Keep your referral program simple. For example, offer $100 off their next service for every person they refer who books a roofing job. Explain the process clearly to limit any miscommunication. Explain that as a customer, if they refer someone, then that person uses your service, then the referrer gets their reward.
Promote your referral program in multiple ways to reach the most amount of people. Add a signup form to your website with clear instructions of how to refer someone they know. Share details in email newsletters to past customers who may not be regularly checking your website anymore. Post about the program on social media to get more attention. Share stories of customers who have earned rewards to show how easy it is to join, and encourage more people to do so.
You can also include reminders about the referral program in invoices or follow-up emails after completing a job. A good referral program not only brings in new customers but also strengthens your connection with existing ones. It’s a simple way to use word-of-mouth marketing to grow your business.
5. Advertise on Home Improvement Platforms
Start advertising your roofing business on Home improvement directories like Angi, HomeAdvisor, and Thumbtack, they are trusted by homeowners looking for home improvement services. Listing your business on these platforms can help you get noticed and attract more leads quickly.
The first thing you need to do is create a profile that stands out. Show off high-quality photos of your work, like before-and-after shots of roof repairs or replacements. Write a simple and clear description of your services that make it easy for people to judge what they need to get done, this will make it easier for you and the customer. Highlight special services you offer like emergency repairs, eco-friendly options, or lifetime warranties to show what makes your business unique. Make sure to include the areas you serve so potential customers know you’re local.
Ask happy customers to leave positive reviews on your social platforms so that your future customers can see the experience others have had. High ratings and good feedback make your profile more appealing and builds trust, showing future customers that your business is reliable. Keep your profile updated by adding new photos, promotions, or recent projects as often as possible.
These platforms help you connect with homeowners who are actively searching for roofing services. A strong, professional profile can turn these visitors into loyal customers, helping your business grow and stay competitive.
6. Create Google My Business Posts
Your Google My Business (GMB) page helps local customers find you when looking for nearby roofing companies. Making sure to regularly update your Google My Business account with new posts makes sure your business stays visible, and that your customers have the most up to date information. Share news about promotions, new services, or special offers to catch attention, and draw visitors to your website.
Add clear photos to your posts. Use pictures of your team or before-and-after shots of roof repairs to show off the great work your team can do. Write short captions like, “Keep Your Roof Safe This Winter—Book an Inspection Today!” to show why your service is helpful, while targeting common pain points.
Every post should have a call-to-action (CTA) like “Call Now,” “Request a Quote,” or “Learn More.” Link these CTAs to your contact page or booking form so customers are able to book quickly after clicking on your post. This makes it easy for customers to take the next step, and less likely that they will get lost in your sales funnel.
You can also use the event feature on GMB to promote things like seasonal discounts or limited-time deals. For example, try offering a discount on roof inspections during storm season to show customers you’re here to help them. Updating your GMB profile often keeps customers interested and makes your business easier to find.
7. Partner with Local Businesses
Partnering with local businesses can help you find new customers who are. Work with services like homebuilders, real estate agents, or landscapers. They often meet homeowners who need roofing help and can send them your way.
Create special offers for these partnerships. For example, team up with a landscaper and offer, “Get a Free Roof Inspection with Any Landscaping Project.” You can also work with real estate agents to provide discounted roof inspections for homes being sold.
Take part in community events to build your reputation. Sponsor local fairs or charity drives. You can even co-host workshops on home improvement topics. These events show your skills and help you connect with people in your area.
By teaming up with trusted local businesses, you reach more people and build stronger relationships. These partnerships help you grow your business and become a trusted roofing expert in your community.
8. Implement Geofencing Advertising
Geofencing advertising is a great way to reach customers in your specific area of service. It uses virtual boundaries to target locations like new housing developments, neighborhoods with older homes, or areas being renovated within your community. When people enter these zones, they see your ads on their mobile devices, which makes it easier for them to book for your services.
Create ads that match what your audience needs. For example, in areas with aging roofs, use messages like, “Is Your Roof Ready for the Next Storm? Contact Us Today for a Free Inspection!” Include clear calls-to-action (CTAs) such as “Call Now” or “Get a Free Quote.” These encourage people to take action quickly, while targeting their pain points, especially when it comes to protecting their family during a storm.
Geofencing works well for location-based promotions, as well, such as those you would offer after a storm in a certain part of your service area. Offer discounts to homeowners in your target area to get their attention. Use precise targeting to control your budget and make sure your ads are shown to the right people ensures that none of your ad spend dollars are going to waste. This strategy increases your return on investment (ROI) and brings in high-quality leads, helping your roofing business grow.
9. Use Direct Mail Campaigns with a Personal Touch
Even in today’s digital world, direct mail campaigns can still connect you with homeowners. Design postcards that stand out, and detail all the services that you offer. Use bold headlines like, “Protect Your Home with Expert Roof Repairs!” Include seasonal promotions or special offers to grab attention and get people interested.
Make your mail more interactive by adding a QR code that allows for quick access to your website. This can link to your website, a booking form, or a contact page directly to the flyer your potential customers will be reading. It makes it easier and also more likely that recipients will take the next steps to book your services. Personalize your postcards with friendly messages like, “Hello [Neighborhood Name]! Enjoy 10% Off Roofing Services This Month.” to increase the chances that people will reach out to you.
Add high-quality photos of completed projects to show your expertise. Highlight any certifications, warranties, and customer testimonials to build trust. Focus on neighborhoods with older homes or higher property values to improve the likelihood that customers will book with your business.
Direct mail works well because it feels personal. It helps you connect with homeowners, builds trust, and encourages them to reach out to your business.
10. Offer Financing Options
Offering financing options makes your services more affordable. Many homeowners hesitate to invest in roofing repairs due to the rising cost. Highlight payment plans in your ads with simple phrases like, “Affordable Monthly Payments” or “0% Financing Available!” to increase your number of leads.
Explain financing options clearly on your website and in marketing materials to avoid any confusion. Use easy language, such as, “Spread the cost of your new roof over 12 months with no interest!” Provide tools like a payment calculator or a link to a financing application that will allow customers to learn more. This makes it easy for customers to explore their options on their own time.
Promote these plans in Google Ads, social media posts, and email newsletters. Target homeowners who face unexpected repairs or want upgrades but are worried about the cost.
Flexible payment plans help you attract more customers and close deals faster. They show that your business is customer-focused and willing to meet clients’ needs which builds trust.
11. Host Local Events or Workshops
Hosting local events or workshops is an effective way to connect with your community and showcase your expertise. Plan events on topics like, “How to Keep Your Roof in Top Shape” or “Warning Signs You Need Roof Repairs.” These sessions give useful advice to homeowners and help you build trust while allowing you to make connections with potential customers.
You can also sponsor community events like fairs or charity drives. Set up a booth with roofing samples or videos of your team in action at local sporting events to gain more community awareness. Offer free roof inspections or consultations to attract attendees and get follow-up appointments.
Promote your events through social media, flyers, and your Google My Business (GMB) page to increase your reach. Partner with real estate agents or home improvement stores to increase turnout.
Events let people see your knowledge and dedication firsthand. They help you build strong relationships, gain leads, and establish your business as a trusted name in roofing.
12. Retarget Website Visitors with Display Ads
Retargeting campaigns are an easy and cost-effective way to reconnect with people who visited your website but haven’t committed to booking anything yet. Oftentimes, potential customers leave your website without booking a service or asking for a quote, so your goal is to limit this. Retargeting helps ensure these visitors remember your business while they browse other websites or check social media, keeping you top of mind.
To make your retargeting ads more successful, use eye-catching visuals and simple, clear messages. For example, use high-quality images of completed roofing projects and phrases like, “Still Need a Roofing Expert? Get Your Free Quote Today!” in order to put forward a detailed post. Tailor your ads to the visitor’s behavior, and change it up if this isn’t working for your business. For instance, create specific ads for those who looked at a particular service or didn’t finish the quote request form so that you can retarget their interest.
Platforms like Google Ads and Facebook Ads make it easy to set up retargeting campaigns. You can also add urgency to your ads with offers like “Get 15% Off Roof Inspections—Offer Ends Soon!” These types of promotions can increase conversion rates by encouraging people to act fast.
Retargeting keeps your business in front of potential customers and increases the chances of turning their initial interest into an actual sale.
13. Show Customer Reviews and Case Studies
Customer reviews and case studies are great tools for building trust and showing the quality of your roofing services. When potential customers see real feedback from past clients, it can motivate them to choose your business over your competitors.
Use customer reviews across different marketing platforms to prove your authority in the field. For example, add quotes like, “Excellent service! My roof was repaired quickly and professionally.” You can use these reviews in your ads, on your website, and on social media. Positive reviews help build trust and make new customers feel confident about choosing your business over others.
Create case studies that highlight real examples of your work. Show the problems a past client faced, the solutions you provided, and the results they saw to show what you could potentially do for them. Include before-and-after photos to visually show the improvements and share metrics like how many roofs you repaired or how long it took to complete the job. Using independent review platforms like Trustpilot, Google Reviews, and Yelp can also increase your business’s credibility.
By using customer reviews and case studies, you reassure potential clients about your expertise in the field. This helps you build authority in your industry and increases the likelihood that new customers will choose your business.
14. Use Email Marketing to Stay in Touch with Leads
Email marketing is a low-cost but effective way to keep in touch with both leads and past customers. Start by building an email list through website sign-ups, social media promotions, or in-person events. You can use this list to send newsletters that provide valuable content to your potential or past customers while encouraging them to re-engage with your business.
In your emails, include helpful roofing tips, like “5 Ways to Prepare Your Roof for Winter,” to educate your audience while staying relevant. Announce special promotions or limited-time offers, such as “20% Off Roof Inspections—This Month Only,” to prompt people to take action quickly. Adding a timer to these sales can be helpful as well.
Segment your email list so you can send the right messages to the right people. For example, send reminders about roof maintenance to past customers, while offering new leads special discounts or promotions. Make sure you don’t send generic emails to your whole list, or it could be marked as spam. Keep the tone of your emails friendly and professional. Always include a clear call-to-action (CTA), such as “Schedule Your Free Inspection Today!” to encourage bookings.
Consistent email marketing helps keep your business top of mind, encourages repeat customers, and can even bring in referrals. It also helps convert undecided leads into loyal clients, which leads to steady business growth for your roofing company.
By using retargeting ads, customer reviews, case studies, and email marketing, you can stay in front of potential customers, build trust, and increase conversions. These simple strategies are powerful ways to grow your roofing business and turn leads into loyal clients.
Advertising in the roofing industry requires a blend of traditional methods and innovative digital strategies. By implementing these 15 advertising ideas, you can create a comprehensive marketing plan that attracts leads and converts them into long-term customers. Stay consistent, monitor your results, and adjust your approach to achieve the best outcomes. Get started today so you can sit back and watch your business grow tomorrow.