SEO Content Strategy to get a 7x Increase in Domain Rating
Hawaiian Ocean Charters is a premiere travel company that offers private boat charters and guided snorkeling tours out of Waikiki, Oahu. Known for their amazing guides and commitment to environmental responsibility, they deliver an unforgettable ocean adventure to both tourists and locals. Despite their strong reputation, Hawaiian Ocean Charters came to us because they were dealing with significant challenges in gaining organic traffic and boosting their online visibility. To fix this, we implemented a strategic travel SEO approach to improve their search rankings, drive more bookings and set the stage for long term digital success.
Background & Problem
Hawaiian Ocean Charter’s website did attract some customers, but it did not rank competitively for essential keywords relevant to travel and charter services. Their online presence was also impacted by some technical SEO issues, seasonal fluctuations in search trends and a lack of structured content. In order to fix these issues, we began creating a detailed travel SEO strategy. This was able to improve Hawaiian Ocean Charters visibility, increase organic traffic and convert more visitors into paying customers.
A key part of this SEO content strategy was building up topical authority in Hawaiian Ocean Charters’ services. This required extensive keyword research in order to create pillar pages that focused on high traffic topics like private boat charters, ocean adventures and snorkeling tours. These pillar pages were able to act as central hubs that link supporting blog content that is filled with seasonal keywords. This allows Hawaiian Ocean Charters to maintain strong search engine rankings all year long.
Case Study
Here at CausalFunnel, our SEO team that specializes in travel SEO services partnered with Hawaiian Ocean Charters in order to implement a data-driven SEO content strategy. Our goal was to increase their search rankings for relevant keywords and optimize website performance thanks to our content ecosystem that maintains growth in the long term.
In order to get started, our team did an in depth technical SEO audit in order to identify and problem solve for on page issues impacting the blog and service pages. This audit discovered a slow indexing speed and structural issues that have a negative impact on their discoverability. To fix this, we shifted the entire website to a new CMS platform which led to significant increases in indexing speed while making content management simpler.
Off page SEO efforts were also a top priority in order to implement our structured backlink building strategies. Our team worked to ensure that all anchor texts aligned with relevant services and product related keywords in order to maximize the impact that external links have. In addition, a SEO competitor analysis checklist was used as a baseline to check performance against rival charter services. This allows us to precisely adjust the content strategy in real time.
How CausalFunnel’s AI Fixed the Problem
Once we implemented our CausalFunnel AI driven solutions, Hawaiian Ocean Charter saw a turning point in their business. By leveraging AI-powered intent prediction and running an automated data analysis, we were able to optimize their travel SEO strategy with precision. One of the most helpful aspects of AI was its ability to analyze visitor behaviour in real time. The system is able to identify high intent browsers who were actively looking for snorkeling tours or private charters, but were not yet customers. By studying user interaction patterns, we are able to use AI to create recommended personalized content and offers that keeps visitors engaged and encourages bookings.
In addition to this, our AI was able to streamline the SEO competitor analysis checklist that continuously monitors competitors rankings in order to identify emerging keyword opportunities. This allowed us to shift Hawaiian Ocean Charters’ SEO content strategy to ensure it stayed ahead in search rankings. By analyzing search trends and performance data we were able to optimize seasonal marketing efforts. After that, we aligned their content with tourist seasons by using seasonal keywords to attract more travelers during peak seasons. Thanks to our AI, Hawaiian Ocean Charters has seen a 7x domain rating increase, 30% increase in clicks, and they have seen double the impressions in less than two months. This has allowed them to effectively scale their travel SEO services while reducing manual effort, increasing organic traffic and improving search visibility.
Conclusion
All in all, the success of Hawaiian Ocean Charters demonstrates the transformative power of AI drive SEO strategies. Once we leveraged AI for intent prediction, seasonal keyword optimization and competitive analysis, they were able to see a significant increase in search ranking and booking conversions. This case study shows that any travel businesses looking to improve online visibility have come to the right place to find AI powered travel SEO services tailored specifically to your business. Hawaiian Ocean Charters’ story shows the importance of integrating AI driven solutions into SEO strategies to maintain ahead in our digital world.
