Landing Page Optimization Tools Resulted in 3.8x ROAS from 1.6x ROAS
As the digital advertising space becomes more and more competitive businesses are looking for ways to improve their return on ad spend (ROAS). One of the important factors that determines how well your ads will perform is landing page optimization. Premium Sign Solutions is a company that specializes in high quality signs, and was struggling to improve their ROAS despite having large investments in paid advertising. Once we introduced our CausalFunnel AI landing page optimization tools, Premium Sign Solutions saw an ROAS improvement from 1.6x to an astounding 3.8x increase. In this case study we will show how our AI tools helped Premium Sign Solutions optimize their landing page, unlock new user segments and improve ad copy to drive better ad performance with advanced landing page optimization tools.
Background & Problem
Premium Sign Solutions came to us after they had been running a variety of Google Ads campaigns in order to generate inbound leads and increase conversions. However, they were met with challenges in converting these visitors into paying customers. Their landing pages were not meeting the needs of their audience which led to a high bounce rate and lower than normal ROAS. They needed a data driven approach in order to identify the gaps in their marketing funnel in order to find effective strategies to optimize their landing pages and ad copy. This means that they needed to leverage the right landing page optimization tools to enhance the ad performance.
Case Study
Premium Sign Solutions came to us here at CasualFunnel to fix their conversion issues. Using our AI’s advanced analytics and AI driven insights that allowed us to study user behavior, improve the relevancy of their landing pages and to segment audiences more effectively. Thanks to our machine learning algorithms, our CausalFunnel AI helped determine the pain points in the user journey and provides actionable tips on how to optimize a landing page for better engagement and conversion results.
How CausalFunnel’s AI Fixed the Problem
Our team here at CausalFunnel deployed our AI to analyze visitor interactions and identify new high value user segments that had previously been ignored. Once we were able to understand these user segments behavior, pain points and preferences, we created a targeted message that aligned with Premium Sign Solutions audience’s needs. This data driven approach was essential in refining their landing page optimization strategies.
Next, we began using the insights from our CausaFunnel AI to implement best practices for optimizing a landing page for AdWords. We then began to make improvements such as headline clarity, adjusting visuals to increase engagement and optimizing the placement of call-to-actions (CTA). In addition, we conducted A/B testing to modify content and validate the design while keeping only the most effective elements. These improvements were powerful for Premium Sign Solutions, and thanks to our advanced landing page optimization tools we ensured a streamline conversion funnel.
Going beyond landing page optimization, CausalFunnel AI played an important role in refining Premium Sign Solutions ad copy. Using our AI powered analysis our team was able to determine which messages were resonating with their different user segments. We then went on to introduce dynamic ad personalization by editing headlines and descriptions to match the interests of specific user segments. This personalization significantly increased ad engagement and click through trades which helped improve the ROAS.
Conclusion
After we leveraged our landing page optimization tools, Premium Sign Solutions saw a complete transformation in their ad performance which led their ROAS to increase from 1.6x to 3.8x. By combining a mix of strategies to identify high value user segments, refine ad copy and implement best practices for landing page optimization they were able to see a higher conversion rate and more efficient marketing. This case study shows the power of using AI driven optimization in digital advertising, and the benefits of our AI model to solve complex marketing challenges.
Below are the cost and return numbers before Causalfunnel optimization :
