Keep Them Booked: 6 Strategies to Reduce Cancellations in Travel Services
Cancellations are a big concern for travel service providers with limo services being no different. Last minute cancellations lead to confusing schedules and negative impacts on bottom lines. That being said, with the right strategies you can limit cancellations in order to maintain a health schedule. Keep reading to see how these 6 strategies can keep your limos booked and customers happy.
1. Improve your Booking Process
First impressions are crucial. Make sure that your booking process is easy to use, and straightforward. Your website should be easy to use on laptops and mobile devices to allow customers to complete their bookings without extra complications. Simplify this process to improve customer experience and limit cancellations.
CausalFunnel Tip : We suggest using a simple form that only asks for the most essential fields. Progress bars are essential as they show users how close they are to completing their bookings.
2. Flexible Cancellation Policy
Providing your customers with a flexible cancellation policy is essential to build a trusting relationship. If you provide a cancellation policy that allows dates to be changed it will decrease cancellation rates. Customers who are not facing harsh cancellation penalties are more likely to commit to booking.
CausalFunnel Tip : We suggest offering free cancellation 30 days out from bookings, and a partial refund or free date change within 30 days of the scheduled ride. Be sure to clearly state these policies on your website, booking page and confirmation emails
3. Improve your Customer Experience
Providing good service is one thing, but having exceptional customer service is the easiest way to show your customers you care. Put in effort to create a memorable customer experience to ensure that no one wants to leave your ride. Personalized touches and timely responses are essential.
CausalFunnel Tip : We suggest offering a personalized service that includes in-car amenities based on what your customers prefer. Be sure to keep your customers updated on their ride status with real time updates.
4. Using Technology
Use the digital tools available to you. Be sure to use technology that can improve your customer experiences, improve operations and reduce cancellations. Customers will appreciate automated reminders and 24/7 online support.
CausalFunnel Tip : We suggest sending automated email and text reminders. A mobile app can be helpful to manage bookings. Try using an AI Shopping buddy for instant customer support.
5. Build Trusting Relationships
Having a loyal, trusting relationship with your customers will reduce cancellation rates. A satisfied customer is more likely to return to your business.
CausalFunnel Tip : We suggest implementing a rewards program for frequent customers that provides special offers. Be sure to always follow up and thank customers after their rides
6. Address Cancellation Causes
Be sure to understand the ‘why’ behind your cancellations to proactively address any issues. Make note of all cancellation reasons in order to track patterns and take any necessary action.
CausalFunnel Tip : Provide a flexible rescheduling policy for customers who may just need to shift their plans. Also, providing clear and transparent pricing helps to avoid cancellations due to cost.
Reducing your cancellations in the limo business requires both strategic planning and customer focused plans. Start by refining your booking process, providing flexible policies and improving your customer experience. Then focus on using technology to aid your booking process, build customer relationships and collect data on cancellation reasons, then watch your bookings start to increase. After implementing these strategies, sit back and watch your limo business thrive.