How to Maintain a Steady Stream of Sustainable Roofing Leads All Year Round
One of the biggest challenges that roofing companies face throughout the year is maintaining a consistent steam of leads throughout the year. That being said, the increase in demand for sustainable roofing options presents an opportunity for businesses to attract clients year round. Keep reading to hear our 6 tips on how to keep your sustainable roofing business busy all year round.
1. Market the benefits of sustainable roofing
Homeowners and businesses are focusing more on environmentally friendly options more than ever before. They’re searching for new ways to reduce their carbon footprint, and sustainable roofing is the answer they’ve been looking for. Make sure to emphasize the benefits of eco-friendly roofing for the planet, and as a long-term investment to save on energy costs.
Try providing real life examples of how specific sustainable roofing projects have reduced your clients energy bill by a significant amount. Sharing these success stories will build trust while attracting new customers who are looking for a green solution.
2. Create Seasonal Content
In roofing, the seasons play a big role in the work being done, take advantage of this by creating content that is relevant all year long. This can be done by spending the fall promoting how sustainable roofing materials provide better insulation to homes during the winter. Or, in the spring, discuss how eco-friendly roofing can stand up to harsh weather conditions.
Make sure to regularly update your blog, social media, and email campaigns to match the upcoming season. This will keep your audience engaged while positioning your business as the go to company for sustainable roofing solutions.
3. Optimize for Local SEO
In order to capture leads in your area, it is essential that your website is optimized for local SEO. Try using keywords that include your city such as ‘sustainable roofing in (your city)” throughout your website and marketing materials.
Don’t forget to consistently update your Google My Business profile to ensure that these terms are included. Be sure that your Google My Business profile is complete. When those in your area search for sustainable roofing options, make sure that your business is at the top of the list.
4. Build partnerships with similar businesses
Collaborating is a strong tool when it comes to lead generation. Try working with local businesses that have a similar commitment to sustainability, such as solar energy companies or eco-friendly builders. These partnerships will lead to referrals as a result of joint marketing efforts that benefit both businesses.
Try hosting an event or webinar in your community to focus on sustainable home improvements. This will lead to increased visibility for your business while generating new leads.
5. Offer Maintenance Plans
One way to ensure your business has consistent customers throughout the year is to offer maintenance plans that focus on sustainability. These plans could include regular inspections, discounts on sustainable roofing materials, or bi-annual eco-friendly roof treatments.
By offering a maintenance plan, you will create a steady stream of income for your business while keeping customer connections. This way, they’ll be much more likely to call you when they have a larger issue.
6. Using paid ads during slow months
Seasonal slowdowns are bound to happen even when preparing in advance. This is a sign that it is time to increase your spending on paid advertising. Ads that target sustainable roofing services on platforms such as Google or Instagram could be just what your business needs.
People search for ways to improve their homes year round, so increased advertising efforts might be just what you are missing. By remaining visible, you will capture leads while keeping your business running smoothly.
Ready to start today?
In order to maintain a steady stream of roofing leads all year long, get started today by integrating local keywords into your overall marketing strategy. Whether its content creation, paid ads, partnerships or local SEO optimization, making a change today is the first step in becoming a leader in sustainable solutions.