How to Improve Your Cost per Lead for Construction Similar to SLB-Inc
Sustainable Living Builders is a leading provider specializing in roofing, solar installations, and other sustainable home provisions. Their mission is to provide homeowners with affordable, environmentally friendly home improvement solutions that also improve energy efficiency and save costs.
Background and Problem:
They have a good customer base with amazing reviews but despite their high-quality services, they were ranked low on Local Service Ads. As a result, their visibility to potential customers was low. Their cost per conversion was also very high impacting their overall budget and return on investment.
Solution:
To address these issues, we developed a brief strategy focusing on optimizing their Local Service Ads and reducing their cost per conversion. CausalFunnel’s strategy for SEO and profile optimization helped enhance their business profile and managed the reviews from the customers. Targeted keywords and geo-targeting helped to reach the ideal customer base, spreading awareness about their innovative solutions.
Lastly, we adjusted bids to ensure maximum visibility during peak times when potential customers were most active.
Results:
SLB moved up into the top 10 on Local Service Ads for roofing solutions. Their cost per conversion was reduced by 70%.
Read what Karlo Jarina (Manage SLB Inc) has to say:
